A Heritage Story.
ASHR designer, musician Edan Dover, spent his childhood roaming the floor of his father's leather factory. The humming symphony of sewing machines and slicing shears accompanied by the aroma of freshly cut hides was home. Now after finding success as a musician, Edan is getting back to his roots and trying his own hand at creating the perfect leather jacket, just as his father has strived to do for over three decades. Named after his late grandfather Asher, ASHR is the continuation of a family heritage of leather, through the lens of a young new visionary.
Heritage for All.
ASHR's mission is to honor historic American silhouettes with high quality materials sewn in the USA. Infused with a streamlined, contemporary edge, these leather staples become modern classics meant to last a lifetime.