ASHR's Mission
What ASHR believes in.
Style that can travel through time.
ASHR jackets are inspired by timeless American cuts, streamlined for the modern creative. They’re designed to the highest standards, and handcrafted with an attention to detail that makes all the difference.
Badass jackets for badass people.
Your ASHR jacket is made to be an extension of you. It’s tough. It has personality. It will break in and build character. It will be with you for life, and tell your story.
Clothes you can feel good wearing, and feel good about wearing.
ASHR products are ethically sourced and sweatshop-free. The leather in every ASHR jacket comes from a tannery certified by the Leather Working Group, which rates the economic and environmental impact of factories. And you can wear your ASHR jacket with pride, knowing that it’s made by well-paid, highly-skilled artisans in the ASHR family factory, in the USA.
Insanely nice quality, priced fairly and transparently.
A jacket that will last a lifetime doesn’t need to cost your life’s savings. Your ASHR jacket is a bargain, considering the quality materials and craftsmanship in every stitch. ASHR also believes in pricing that reflects the true cost of manufacturing, with a modest retail markup. Our transparent pricing models mean you always know exactly what goes into the prices you pay.
Meet ASHR's founder, Edan Dover.
Edan Dover has written fist-pumping rock songs that’ve been streamed hundreds of millions of times. He’s built websites for billion-dollar companies. And now he’s making leather jackets that will last forever.
A second-generation jacket maker, Edan has high-quality leather and tailoring in his DNA. Growing up in his dad’s family factory, he learned early on what goes into making clothing that can stand the test of time.
He’s also traveled the world as half of the alt-rock band The Score, a gig that’s landed Edan his fair share of scuffed shoes and ripped jeans. The touring lifestyle taught Edan the importance of clothing as durable as it is comfortable and stylish.
Edan founded ASHR to make a jacket that upholds those values of creativity, craftsmanship and style that he’s believed in his whole life. And he named the company after his grandfather, Asher Dover, as an enduring reminder of how personal ASHR’s mission is.