Edan Dover has written fist-pumping rock songs that’ve been streamed hundreds of millions of times. He’s built websites for billion-dollar companies. And now he’s making leather jackets that will last forever.
A second-generation jacket maker, Edan has high-quality leather and tailoring in his DNA. Growing up in his dad’s family factory, he learned early on what goes into making clothing that can stand the test of time.
He’s also traveled the world as half of the alt-rock band The Score, a gig that’s landed Edan his fair share of scuffed shoes and ripped jeans. The touring lifestyle taught Edan the importance of clothing as durable as it is comfortable and stylish.
Edan founded ASHR to make a jacket that upholds those values of creativity, craftsmanship and style that he’s believed in his whole life. And he named the company after his grandfather, Asher Dover, as an enduring reminder of how personal ASHR’s mission is.